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SBE 430 DeVry Week 7 Course Project Final Paper Latest

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SBE 430 DeVry Week 7 Course Project Final Paper Latest

SBE 430 DeVry Week 7 Course Project Final Paper Latest

SBE430

 

SBE 430 DeVry Week 7 Course Project Final Paper Latest

E-Commerce Group Project Description

.equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#1″>Objectives| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#2″>Forming Teams| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#3″>Company Summary (Week 2)| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#4″>Project Plan (Week 3)| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#5″>Project Criteria (Week 7)| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#6″>Due Dates| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#7″>Grading Rubric| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#8″>Best Practices

Objectives

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This e-commerce project is to be done in a group setting, wherein you will assume many different roles. You should select a project manager first, who will be responsible for organizing this project and assigning tasks as needed.

Forming Teams

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You will need to form a team and then select a large, well-known company for which your team has just been hired by the board of directors to evaluate and update its e-commerce plan. (NOTE: Your company must be approved by your professor; submit a one-paragraph description of your company to your professor by Week 2.)

You will turn in a project plan (due Week 3); you will submit a comprehensive paper, complete with a cover page and a table of contents; and you will present a 15-minute summary presentation to the board of directors (your classmates) in Week 7.

This is an intense project that utilizes the many concepts we will cover in this class. Your job is to find a great company that has good public information for you to use (you can use a small, private company if you have someone on your team who is familiar with the company) and evaluate, critique, and update the company’s e-commerce strategy.

Project Criteria (Week 7)

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The e-commerce plan consists of the following sections:

1. Company Evaluation

You need to do research on your company. What type of company is it? How does it do business? What are its products or services? You must then analyze the company and do a complete market analysis. You need to do a 4- to 5-page report that includes a summary of the business, the market, and the industry. Items to include in this section would be a comprehensive SWOT analysis, a developed marketing environment analysis, an evaluation of the business’s primary customers, the marketing mix, and an outline of its main competitors (at least two). All references MUST be included, and you can utilize an appendix for any extra information that you would like to include.

2. E-Commerce Evaluation

This section will take your program recommendations above and give a critique of the current e-commerce program and activity. In a 3- to 4-page evaluation, you will summarize the current program and give SPECIFIC areas that are not working and how your improvements (outlined below). You will also need to point out how your competitors are utilizing e-commerce as well; this is critical because it will set up the rationale for your program.

3. E-Commerce Program

This section is the justification of why an e-commerce program needs to be updated, improved upon, or increased. This section should be 3 to 4 pages in length and should outline the specific reasons you are moving forward.

In other words, if we increase our e-commerce program, we will improve sales in this area or with this market group; OR perhaps you have to keep up with the competition, as they are increasing their market share through an online environment; OR you can justify it with a COST SAVINGS approach. Utilizing e-commerce, we are saving X. Any or all of these examples can be used, but you need to justify and present specific and quantitative analysis.

4. Budget and Finance Considerations

This section refers to the costs of the program you have outlined above. Develop specific CAPITAL investment costs (money to start the program) as well as operational budget considerations. Additionally, this can include extra income as a result of your program or perhaps savings that will occur.

You need to be specific in outlining these concepts and you must support your work with specific and well-rationed numbers. Any numbers that are not realistic will result in a grade reduction.

This section should have a break-even analysis, as well as a cost-benefit chart summarizing the benefits of the program.

5. References

This area is used to post your references in APA format.

6. Appendix

An appendix is not required, but you can use one for any extra items you want to attach to the report.

Due Dates

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Week 7: Final Paper Due

SBE 430 DeVry Week 7 Course Project Final Paper Latest

Grading Rubric

Final Paper Rubric (Due Week 7)

Category Points % Description
Market Analysis 48 20% A comprehensive and well-developed market analysis. Shows a good understanding of the competition and various products/services in this marketplace.
E-Commerce Rationale 48 20% Does your paper have a solid rationale? Is it a viable and reasonable idea with concrete suggestions?
E-Commerce Critique and Recommendations 48 20% Is the critique well defended and are the recommendations usable for an organization?
Grammar and Style 12 5% Ensure that your paper is well written, using proper grammar and spelling.
Overall 12 5% Overall effort: Does the rationale make sense? Is this something that would be usable in a real business?
Total 168 70% A quality paper will meet or exceed all of the above requirements.

Best Practices

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The following are the best practices in preparing the elements for this project.

  • Final papers should include at least six authoritative, outside references (anonymous authors or web pages are not acceptable).
  • Follow APA formatting for papers (double spacing and Times New Roman or Arial font, 12-point) and for the PowerPoint presentation.
  • Include a Table of Contents with the Final Project paper.
  • Appendices are acceptable if critical to the paper content.
  • The paper should include an introduction, which provides a summary of what the reader will expect to find in the paper.
  • The body of the paper should show paragraph transitions that are present and logical, with a flow maintained throughout paper. Sentences are complete, clear, and concise. Sentence transitions are present and maintain the flow of thought. Rules of grammar, usage, and punctuation are followed. Spelling is correct.
  • Paper should include a conclusion, which provides a summary of the main ideas from the paper.
  • Headings should include: Introduction, Market Analysis, E-Commerce Rationale, E-Commerce Critique and Recommendations, Budget and Financial Recommendations, and Conclusion (following APA format).
  • All DeVry University policies are in effect, including the plagiarism policy.
SBE 430 DeVry Week 7 Course Project Final Paper Latest

SBE 430 DeVry Week 7 Course Project Final Paper Latest

 

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