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SBE 430 DeVry All Week Case Studies-You Decide and Course Project

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SBE 430 DeVry All Week Case Studies-You Decide and Course Project

SBE 430 DeVry All Week Case Studies-You Decide and Course Project

SBE430

 

SBE 430 DeVry Week 1 Case Study Latest

Read the Case Study at the end of Chapter 2: Pandora and the Freemium Business Model, and answer the following in a detailed manner (the paper should be no less than one page).

Case Study Questions

  1. Compare Pandora’s original business model with its current business model. What’s the difference between “free” and “freemium” revenue models?
  2. What is the customer value proposition that Pandora offers?
  3. Why did Mail Chimp ultimately succeed with a freemium model, but Ning did not?
  4. What’s the most important consideration when contemplating a freemium revenue model?

Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these.next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=184″>step-by-step instructions or watch this Tutorial .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=232″>Dropbox Tutorial.

See the Syllabus section “Due Dates for Assignments & Exams” for due date information.

SBE 430 DeVry Week 2 Case Study Latest

Case Study

Read the Case Study at the end of Chapter 3, Akamai Technologies: When Demand Exceeds Capacity, and answer the following in a detailed manner (the paper should be no less than one page).

  1. Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content?
  2. If you wanted to deliver software content over the Internet, would you sign up for Akamai’s service? Why or why not?
  3. What advantages does an advertiser derive from using Akamai’s service? What kinds of products might benefit from this kind of service?
  4. Why don’t major business firms distribute their videos using P2P networks like Bittorrent? Do you think Internet users should be charged based on the amount of bandwidth they consume, or a tiered plan in which users would pay in rough proportion to their usage?

Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these.next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=184″>step-by-step instructions or watch this Tutorial .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=232″>Dropbox Tutorial.

See the Syllabus section “Due Dates for Assignments & Exams” for due date information.

SBE 430 DeVry Week 3 Case Study Latest

Case Study

Read the Case Study at the end of Chapter 12, Elemica: Cooperation, Collaboration, and Community, and answer the following questions in detail (the paper should be no less than one page):

Case Study Questions

  1. Why is Elemica described as an example of an industry consortia net marketplace? How does it differ from other types of net marketplaces like ChemConnect?
  2. If you were the owner of a small chemical company, what concerns would you have about joining Elemica?
  3. Elemica claims to provide a community for participants in which they can transact, coordinate, and cooperate to produce products for less. Yet these firms also compete with one another when they sell chemicals to end-user firms in the automobile, airline, and manufacturing industries. How is this possible?
  4. Review the concept of an industry-wide private industrial network and describe how Elemica illustrates many of the features of such a network.

Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox, read these.next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=184″>step-by-step instructions or watch this Tutorial .next.ecollege.com/default/launch.ed?ssoType=DVUHubSSO2&node=232″>Dropbox Tutorial.

See the Syllabus section “Due Dates for Assignments & Exams” for due date information

SBE 430 DeVry Week 6 Case Study Latest

Case Study

Read the Case Study, called OpenTable, at the end of the chapter, then answer the questions below (the paper should be no shorter than one full page).

  1. Why will OpenTable competitors have a difficult time competing against OpenTable?
  2. What characteristics of the restaurant market make it difficult for a national reservation system to work?
  3. How did OpenTable change its marketing strategy to succeed?
  4. Why would restaurants find the software-as-a-service model very attractive?

SBE 430 DeVry Week 4 You Decide Latest

Scenario

Learning Objective

After completing this activity, you should be able to

  • define brand equity;
  • apply a brand building process; and
  • explain the reasoning for the branding decision.

Scenario Summary

Our Town Photography Studio/Gallery is a photography company that provides photographic services to high profile customers. The owner of this company isCatherin Irvin, a nationally recognized photographer/portrait artist, who can use the latest tools in digital technology to produce archival quality canvas and watercolor portraits as original works of art. She is even beginning to get some international fame for the artistry and originality her work presents. She has been working hard to develop new techniques in portrait and photograph creation and she is very proud of her works.

Mark Bucas is the marketing manager for the Our Town Photography Studio/Gallery. He has helped Catherin and the company to open up many new markets throughout the country and to maintain customer satisfaction throughout the years.

Catherin had recently asked Mark to create a brand-building program for the photography service titled Premier Portraits. Premier Portraits will further employ state-of-the-art digital technological tools to produce high quality portraits for the customers. The target customers for Premier Portraits are corporate executives, high profile sports figures, politicians, actors and actresses, and other such near famous people.

Your Assignment

You, as the new product manager, have been asked to join Mark as he considers the branding decision for Premier Portrait service. You have just completed your master’s degree in marketing with an emphasis on small business marketing and e-commerce. Mark would like your fresh input regarding his decision.

You are eager to get started on this project so that you can put what you learned into practice. Below are some of the key conversations between you and Mark, as well as supplemental materials you will need for your proposal. Review them carefully before completing your report.

KEY PLAYERS

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Mark Bucas, Marketing Manager (Conversation #1)

“Thank you for joining me this morning. Catherin wants us to design a brand-building program for our new Premier Portrait service. Our client base has grown over the years to include quite a few prosperous professionals whose children are getting married and having children. Historically, these clients have appreciated our high quality photographic portraits. However, competition is increasing and Catherin has moved into a higher value-add market with the Premier Portrait service. I have been considering the branding for this service and I would like your help in making the decision. I know you are new, but your recent education and past experience with small business e-commerce could help me bring in a new perspective on this project.”

“Before we begin, I would like to show you a portrait that Catherin recently developed.”

Sample Portrmier Portraitso here is a family portrait that Catherin developed recently. A 40×60-inch portrait printed on high quality canvas resembling a Rembrandt painting is on view. Catherin used Corel Painter to create the portrait, employing her unique brush style; she also has done some embellishments using real oil paint on the portrait and has signed it using a pure gold paint. The portrait is framed in a hand-carved, gold leaf–coated picture frame and covered with museum quality archival acrylic. The matting for the picture is the best that is available in the industry. Catherin is very proud of her latest creation. This is the area in which the prints are displayed to the customer using highest quality museum display methods. The customers of the Premier Portrait service do not get to see proofs or intermediate stages of the print. The portrait is a work of art meant to be passed on from generation to gen

“Now you have seen one example of our Premier Portraits product that we are going to establish the brand for. The product is truly a work of art and Catherin has worked very hard to develop her technique. Our traditional market has included professionals wanting a high quality family portrait to put on display in their offices and homes. We believe the brand can be developed to appeal to corporate executives, high-profile sports figures, politicians, actors and actresses, and other such near famous people. We would like you to help us decide our online branding choices.”

YOU DECIDE

Activity

Based on all of the information above, write an online branding proposal for Premier Portraits. Your proposal should address at least the following points:

  1. Who specifically should Premier Portraits target with the new branding message?
  2. What product should Premier Portraits really offer to this market?
  3. What value should the company’s online presence deliver?
  4. What should the brand equity building focus on?
  5. What are the possible communications methods to use in order to achieve the brand equity the company desires?

You are free to pursue any additional research you may need. Just be sure to include an estimate of the cost in your recommendations. Submit your final proposal to the Dropbox.

Grading Rubric

Category Points Description
Understanding 10 Demonstrate a strong grasp of the problem at hand. Demonstrate understanding of how the course concepts apply to the problem.
Analysis 10 Apply original thought to solving the business problem. Apply concepts from the course material correctly toward solving the business problem.
Execution 20 Write your answer clearly and succinctly, using strong organization and proper grammar. Use citations correctly.
Total 40 A quality paper will meet or exceed all of the above requirements.

Note! Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox , please

.equella.ecollege.com/file/d3bc9555-5527-46c9-b26b-874ea6a1ce52/1/SBE430_W4_Youdecide.html#”>click here.

SBE 430 DeVry Week 5 You Decide Latest

Scenario, Your Role, and the Key Players

Our Town Photography Studio/Gallery e-CRM Project

Scenario

We made the right choice in choosing you to develop Our Town Photography Studio/Gallery branding project. As you know, our company is a photography company with high profile customers. Catherin Irvin, the owner of the company, is a nationally recognized photography/portrait artist, who is excited to use the new branding campaign you developed. The branding campaign you recently developed is so successful that we are hearing from more customers than we could ever imagine. The growth is going so fast we are losing our personal touch that our clients have always been used to receiving. Mark Bucas, is the marketing manager for the Our Town Photography studio/gallery is thrilled with the response but is concerned about the growth getting out of hand. Catherin and Mark want to track each customer personally and utilizing the new technologies available, create a system that will allow them to continue to grow and not lose the personal attention that all the customers have enjoyed in the past.

Role

Once again as the product manager, you have been asked to work with Mark as he determines what systems he needs to deploy to manage and track customers. You are ready to start, but you need to review some of the key conversations between you and Mark as well as supplemental materials you will need for your proposal. Review them carefully before completing your report.

Players

Marketing Manager IrvinOur Town President/Founder

Deliverable

Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision. If you are finished reviewing this scenario, close this window and return to this Week’s You Decide tab, in eCollege, to complete the activity for this scenario.You can return and review this scenario again at any time.

YOU DECIDE

Activity

Based on all of the information above, write a proposal for an e-CRM system. The proposal should be between three to five pages and should include the following:

  1. Create a basic overview of the advantages of an e-CRM system and why Our Town Photography would benefit from such a system.
  2. List the specific data you would store in your system. (Be creative and include specific items such as Name, Address, Birthdates, Purchase History, etc., and other pertinent data that will help identify customers for upcoming events.)
  3. Research at least two e-CRM systems that are available and do a compare-and-contrast between the two systems. List the advantages and disadvantages of each system and create a side-by-side comparison matrix.
  4. Write a brief recommendation of which system you will choose and be sure to support your answer with specific data. In other words, this system will cost money; be able to explain why Catherin should invest in the system.

Grading Rubric

Category Points Description
E-CRM System Overview 10 Create a basic overview of the advantages of an e-CRM system and why Our Town Photography would benefit from such a system.
Data Storage 10 List the specific data you would store in your system. (Be creative and include specific items such as Name, Address, Birthdates, Purchase History, etc., and other pertinent data that will help identify customers for upcoming events.)
Compare and Contrast Two E-CRM Systems 10 Research at least two e-CRM systems that are available and do a compare-and-contrast between the two systems. List the advantages and disadvantages of each system and create a side-by-side comparison matrix.
Recommendation 10 Write a brief recommendation of which system you will choose and be sure to support your answer with specific data. In other words, this system will cost money; be able to explain why Catherin should invest in the system.
Total 40 A quality paper will meet or exceed all of the above requirements.

Note! Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox , please .equella.ecollege.com/file/3e16fd65-220d-4e5d-bea7-c55a37924471/1/SBE430_W5_Youdecide.html#”>click here.

SBE 430 DeVry Course Project Latest

E-Commerce Group Project Description

.equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#1″>Objectives| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#2″>Forming Teams| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#3″>Company Summary (Week 2)| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#4″>Project Plan (Week 3)| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#5″>Project Criteria (Week 7)| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#6″>Due Dates| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#7″>Grading Rubric| .equella.ecollege.com/file/83d89fe7-e372-4caf-9d5d-485c75aa0c38/1/SBE430_CH_CourseProject.html#8″>Best Practices

Objectives

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This e-commerce project is to be done in a group setting, wherein you will assume many different roles. You should select a project manager first, who will be responsible for organizing this project and assigning tasks as needed.

Forming Teams

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You will need to form a team and then select a large, well-known company for which your team has just been hired by the board of directors to evaluate and update its e-commerce plan. (NOTE: Your company must be approved by your professor; submit a one-paragraph description of your company to your professor by Week 2.)

You will turn in a project plan (due Week 3); you will submit a comprehensive paper, complete with a cover page and a table of contents; and you will present a 15-minute summary presentation to the board of directors (your classmates) in Week 7.

This is an intense project that utilizes the many concepts we will cover in this class. Your job is to find a great company that has good public information for you to use (you can use a small, private company if you have someone on your team who is familiar with the company) and evaluate, critique, and update the company’s e-commerce strategy.

Company Summary (Week 2)

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Create a one-paragraph summary of your company (not graded, but must be approved by the instructor before you continue).

As a team, your company review should provide a clear and concise analysis. This should be critical information that the board of directors should know before you begin your project.

Project Plan (Week 3)

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A complete project plan is required for this project, for which you will utilize MS Project. The plan should cover 7 weeks and should outline the steps you will be taking as a team to complete this project.

The project plan should include important milestones and major tasks that need to be completed. Include items such as group meetings, class time, editing of the paper, PowerPoint preparation, and examples of ideas for your plan. It is important to think ahead. To succeed in the business world, you must think ahead and coordinate future activities. This project plan will help you determine whether your project is on track or falling behind.

Project Criteria (Week 7)

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The e-commerce plan consists of the following sections:

1. Company Evaluation

You need to do research on your company. What type of company is it? How does it do business? What are its products or services? You must then analyze the company and do a complete market analysis. You need to do a 4- to 5-page report that includes a summary of the business, the market, and the industry. Items to include in this section would be a comprehensive SWOT analysis, a developed marketing environment analysis, an evaluation of the business’s primary customers, the marketing mix, and an outline of its main competitors (at least two). All references MUST be included, and you can utilize an appendix for any extra information that you would like to include.

2. E-Commerce Evaluation

This section will take your program recommendations above and give a critique of the current e-commerce program and activity. In a 3- to 4-page evaluation, you will summarize the current program and give SPECIFIC areas that are not working and how your improvements (outlined below). You will also need to point out how your competitors are utilizing e-commerce as well; this is critical because it will set up the rationale for your program.

3. E-Commerce Program

This section is the justification of why an e-commerce program needs to be updated, improved upon, or increased. This section should be 3 to 4 pages in length and should outline the specific reasons you are moving forward.

In other words, if we increase our e-commerce program, we will improve sales in this area or with this market group; OR perhaps you have to keep up with the competition, as they are increasing their market share through an online environment; OR you can justify it with a COST SAVINGS approach. Utilizing e-commerce, we are saving X. Any or all of these examples can be used, but you need to justify and present specific and quantitative analysis.

4. Budget and Finance Considerations

This section refers to the costs of the program you have outlined above. Develop specific CAPITAL investment costs (money to start the program) as well as operational budget considerations. Additionally, this can include extra income as a result of your program or perhaps savings that will occur.

You need to be specific in outlining these concepts and you must support your work with specific and well-rationed numbers. Any numbers that are not realistic will result in a grade reduction.

This section should have a break-even analysis, as well as a cost-benefit chart summarizing the benefits of the program.

5. References

This area is used to post your references in APA format.

6. Appendix

An appendix is not required, but you can use one for any extra items you want to attach to the report.

Presentation:

Please turn in a PowerPoint slideshow that you would use if you were presenting in class. The slideshow should include information in the NOTES section. The notes section would include the items that you would mention if you were speaking in front of a group.

The presentation is worth 20% of the overall grade, so be sure to PRACTICE your presentation with your team.

Due Dates

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Week 2: Company Summary

Week 3: Project Plan

Week 7: PowerPoint Slideshow Due

Week 7: Final Paper Due

Grading Rubric

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This project covers all of the aspects this course offers.

Category Points % Description
Project Plan (Week 3) 12 5% Using MS Project, develop a Gantt chart that outlines the tasks that you must take to complete this team project. Specific assignments to team members are required for full credit.
Company Description (Week 2) 12 5% A comprehensive and well-developed market analysis. Shows a good understanding of the competition and various products/services in this marketplace.
PowerPoint Slideshow (Due Week 7) 48 20% The slideshow must represent your paper and must be developed with slides that are easy to read and understand.
(Subtotal) 72 30% A quality paper will meet or exceed all of the above requirements.

Final Paper Rubric (Due Week 7)

Category Points % Description
Market Analysis 48 20% A comprehensive and well-developed market analysis. Shows a good understanding of the competition and various products/services in this marketplace.
E-Commerce Rationale 48 20% Does your paper have a solid rationale? Is it a viable and reasonable idea with concrete suggestions?
E-Commerce Critique and Recommendations 48 20% Is the critique well defended and are the recommendations usable for an organization?
Grammar and Style 12 5% Ensure that your paper is well written, using proper grammar and spelling.
Overall 12 5% Overall effort: Does the rationale make sense? Is this something that would be usable in a real business?
Total 168 70% A quality paper will meet or exceed all of the above requirements.

Best Practices

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The following are the best practices in preparing the elements for this project.

  • Final papers should include at least six authoritative, outside references (anonymous authors or web pages are not acceptable).
  • Follow APA formatting for papers (double spacing and Times New Roman or Arial font, 12-point) and for the PowerPoint presentation.
  • Include a Table of Contents with the Final Project paper.
  • Appendices are acceptable if critical to the paper content.
  • The paper should include an introduction, which provides a summary of what the reader will expect to find in the paper.
  • The body of the paper should show paragraph transitions that are present and logical, with a flow maintained throughout paper. Sentences are complete, clear, and concise. Sentence transitions are present and maintain the flow of thought. Rules of grammar, usage, and punctuation are followed. Spelling is correct.
  • Paper should include a conclusion, which provides a summary of the main ideas from the paper.
  • Headings should include: Introduction, Market Analysis, E-Commerce Rationale, E-Commerce Critique and Recommendations, Budget and Financial Recommendations, and Conclusion (following APA format).
  • All DeVry University policies are in effect, including the plagiarism policy.
SBE 430 DeVry All Week Case Studies-You Decide and Course Project

SBE 430 DeVry All Week Case Studies-You Decide and Course Project

 

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