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MKTG 410 Phase 4 Individual Project Latest-CTU

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MKTG 410 Phase 4 Individual Project Latest-CTU

MKTG 410 Phase 4 Individual Project Latest-CTU

MKTG410

MKTG 410 Phase 4 Individual Project Latest-CTU

2,000–2,500 words

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week:

Add the marketing plan section, which should include the following:

· Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.

· Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.

· Develop the pricing strategy.

Develop your client’s international marketing plan.

It’s time to polish the international marketing plan from Weeks 1–3. The plan will include the following sections:

Executive Summary: This summarizes major points of the plan.

Introduction: Include a brief explanation of the company, product, and the country chosen for global expansion.

Cultural Analysis: Briefly describe how the product fits your selected country’s culture.

o Include the following information about expansion into your particular country:

Geographic Research

Target Market Population and Demographics

Economic Research

Legal Research

Political Research

Government Considerations

Language Considerations

Competitive Analysis: Include information about the brand’s competition.

o The 4 Ps of marketing

o Industry information

Marketing Plan

o Marketing Objective

o Global Positioning Strategy

o Product Differentiation

o Advertising and Promotional Strategy

o Distribution Strategy

o Pricing Strategy

References and Appendices