MKT 6000 Research Tactics
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Market Research & Data Analytics
Develop a proposal, based on research utilizing data analytics, to launch the market targeting and segmentation for your selected brand.
Consider the following as you develop your proposal: Strategies for formulating effective research questions An explanation of the value of creating a data analytics culture Selection of the appropriate data analytics technology An explanation of the emerging data analytics culture of human resources as an element Write 400 to 500 words on the research strategies: the tools and instruments you will use. Consider the above points as you develop your proposal.