MKT 6000 Nokia plans to expand its market
I need help with the two questions that I attached. Please be specific with questions and examples you provide. Need original work and proper citation.
1. Imagine that Nokia plans to expand its market in South America. Use the chain-ratio method to come
up with market size estimates for cellular phones in the following four countries: Argentina, Brazil, Chile,
2. When developing a survey instrument for a cross-country study, market researchers often need to
construct a scale (e.g., a 7-point disagree/agree scale). What are the major items that one should be
concerned about when building such scales?