GSCM 520 Week 1 Case Study The Tao of Timbuk2



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GSCM 520 Week 1 Case Study The Tao of Timbuk2

GSCM 520 Week 1 Case Study The Tao of Timbuk2


The main problem identified in the case is related to outsourcing of products. The concern for quality of products from manufacturing units in China and the threat of compromising with their delivery of speed are the two main problem identified in the case. The rising demands of their products have led to their decision to outsource bags from China due to lower manufacturing costs. But then there are concerns from a group of people that this decision would make them compromise with the very reasons they have gained popularity. First is the quality and second the speed of delivering products within two day.

Question 1: Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sales? Are their competitive priorities different for the new laptop bags sourced in China?

2、Compare the assembly line in China to that in San Francisco along the following dimensions(1)volume or rate of production,(2) required skill of the workers,(3) level of automation, and (4) amount of raw materials and finished goods inventory.

Question 3: Draw two diagrams, one depicting the supply chain for those products sourced in China and the other depicting the bags produced in San Francisco. Show all the major steps, including raw material, manufacturing, finished goods, distribution inventory and transportation. Other than manufacturing cost, what other costs should Timbuk2 consider when making the sourcing decision?…