BUSN 115 Introduction to Business and Technology Full Course-DeVry



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BUSN 115 Introduction to Business and Technology Full Course-DeVry

BUSN 115 Introduction to Business and Technology Full Course-DeVry


BUSN 115 Introduction to Business & Technology

BUSN 115 Week 1 DQ 1 Latest-DeVry

Laws and Regulations (graded)

Do laws and regulations always restrict or impede the efforts of business professionals, or can they actually help businesses? In addition to this, could you list some examples of laws or regulations that may have impeded business lately?

BUSN 115 Week 1 DQ 2 Latest-DeVry

Entrepreneurship Failure (graded)

The risk of failure is an inherent part of free enterprise. Does society have an obligation to come to the aid of entrepreneurs who try but fail? Why or why not? Also, please discuss some ways you can minimize your risk.

BUSN 115 Week 2 DQ 1 Latest-DeVry

Global Markets (graded)

How can a company use licensing agreements to enter world markets? What two fundamental product strategies do companies choose between when selling their products in the global marketplace?

BUSN 115 Week 2 DQ 2 Latest-DeVry

Corporate Social Responsibility (CSR) (graded)

Is it ethical for companies to benefit from their efforts to practice corporate social responsibility? Why or why not? How can anyone be sure that CSR efforts aren’t just public relations ploys?

BUSN 115 Week 3 DQ 1 Latest-DeVry

Starting a Business (graded)

What are the advantages of buying a business rather than starting one from scratch? What are the advantages and disadvantages of owning a franchise?

BUSN 115 Week 3 DQ 2 Latest-DeVry

Early Adopters (graded)

Do you consider yourself an early adopter when it comes to trying out new products or new fashions, or do you tend to take a wait-and-see attitude? How does your attitude toward new products and new ideas influence your decision making as a consumer?

BUSN 115 Week 4 DQ 1 Latest-DeVry

Purchasing Process (graded)

Think of a product you recently purchased and review your decision process. Why did you need or want that product? How did the product’s marketing influence your purchase decision? How did you investigate the product before making your purchase decision? Did you experience cognitive dissonance after your decision?

BUSN 115 Week 4 DQ 2 Latest-DeVry

Advertising (graded)

Think about an advertisement (in any medium) that had either a strongly positive or strongly negative effect on your attitude toward the product being advertised or the advertiser itself. Why did the ad have this effect? If you responded positively to the ad, do you think you were being manipulated in any way? If you responded negatively—and you are a potential buyer of the product that was advertised—what changes would you make to the ad to make it more successful?

BUSN 115 Week 5 DQ 1 Latest-DeVry

Motivation Theories (graded)

Chapter 7 discusses several styles of leadership, including autocratic, democratic, and laissez-faire. How do each of these styles relate to Theory X and Theory Y assumptions about workers?

BUSN 115 Week 5 DQ 2 Latest-DeVry

Benefit Choices (graded)

When you begin interviewing as you approach graduation, you will need to analyze job offers that include a number of financial and nonfinancial elements. Which of these aspects of employment are your top three priorities: a good base wage; bonus or commission opportunities, profit-sharing potential; rapid advancement opportunities; flexible work arrangements; good healthcare insurance coverage; or a strong retirement program? Which of these elements would you be willing to forego in order to get your top three?

BUSN 115 Week 6 DQ 1 Latest-DeVry

Supply-Chain Management (graded)

How can supply-chain management (SCM) help a company establish a competitive advantage? What are ways that companies can improve their supply chains?

BUSN 115 Week 6 DQ 2 Latest-DeVry

Technology Improvement (graded)

Business is stalled. Sales last month were 10 percent less than the previous month and so far this month is looking even worse than last month. Could technology help you answer the decrease in sales? What technologies could you deploy to increase sales?

BUSN 115 Week 7 DQ 1 Latest-DeVry

Accounting Firm (graded)

The senior partner of an accounting firm is looking for ways to increase the firm’s business. What other services besides traditional accounting can the firm offer to its clients? What new challenges might this additional work create?

BUSN 115 Week 7 DQ 2 Latest-DeVry

Financial Control (graded)

The company you cofounded last year is growing rapidly and has strong prospects for an IPO in the next year or two. The additional capital that an IPO could raise would let you hire the brightest people in the industry and continue to innovate with new product research. There is one potential glitch: You and the rest of the executive team have been so focused on launching the business that you haven’t paid much attention to financial control. You’ve had plenty of funds from venture capitalists and early sales, so working capital hasn’t been a problem, but an experienced CEO in your industry recently told you that you’ll never have a successful IPO unless you clean up the financial side of the house. Your cofounders say they are too busy chasing great opportunities right now and they want to wait until right before the IPO to hire a seasoned financial executive to put things in order. What should you do and why?

BUSN 115 Week 3 Homework Latest-DeVry



As you have read about in our lecture, we have used a lemonade stand to help us understand some basic concepts of business.   As we pointed out, a lemonade stand has a simple business structure; yet, it can help us understand almost every function of a firm; such as marketing, operations, finance, technology, entrepreneurship and many other aspects.   In our two assignments in this course, you will own and operate your very own lemonade stand as you apply the knowledge you have learned from the course.


You have decided to open a lemonade stand in your local neighborhood.  You have grand plans for this stand and expect to attract many customers.  In part I of this assignment, you will develop the basic premise of your new company.   Please answer the following questions, utilizing the textbook, to ensure you apply the lesson we have learned in the previous weeks.

  • Develop a creative name for your Lemonade Stand, and then explain why a name is important when you are considering branding options?
  • Create a Mission Statement for your Lemonade Stand (Chapter 7); then explain why a mission statement is important for any company?
  • You are very involved in your community; please outline your CSR plan (Chapter 4) for your business.
  • The textbook lists many different types of pricing strategies, please pick one of these and explain how you will deliver on this strategy with your stand. (Chapter 14)
  • Even though you only sell to local customers, you understand that you could package your lemonade and sell it online globally.   Evaluate whether or not the company should go global by creating an online presence and selling your lemonade online (Chapter 3).


You are to write roughly 500 words in answering all questions posted above for your Lemonade Stand.  (Please note:  you may list the questions in your paper and answer these in a step by step process, but the word count will only apply to your written words).

The paper needs to be written in an APA format and should have at least your textbook listed as a scholarly source in your bibliography.   Please view the APA tutorial in your syllabus for more on how to format your paper. Your paper should include a cover page and running header as stipulated by APA formatting.

This paper will be evaluated on how you apply the concepts that are detailed in the textbook to a practical idea.   In order to receive the highest grade, it is encouraged that you review the textbook and cite specific area of the text in your responses (taking care in citing these properly).  Additionally, while this is not an English class, grammar will account for a portion of your paper.  Please take care in writing a well develop response.

Note:  For this paper and other papers that you will write in college, please note that when you reference or cite a text, if you use words that are directly from a source, they must be in quotations and cited.   If you are just referencing them and have changed the words, a citation is all that is required.  One final point, when writing anything in college, you must adhere to the 80/20 rule: 80% of the papers should be in your own words, while 20% make up any citations you may add.  Violation of this rule could result in a zero for the assignment.

Grading Rubric

Grading Rubric: Category Points Description
Criteria/Creativity 30 Demonstrate a strong grasp of the question and be able to demonstrate an understanding of how the course concepts apply to the situation.
Understanding 50 Be sure you show mastery of the course content by applying concepts from the lectures and text and showing citations from the text when answering the questions.
Execution 20 Write your answers clearly and succinctly using strong organization and proper grammar.  Use citations correctly.  The paper must exceed 500 words (not including the cover page, citation or any repeating of the questions).
Total 100 A quality paper will meet or exceed all of the above requirements.

BUSN 115 Week 5 Homework Latest-DeVry

Lemonade Stand, Part II

Informal Business Report


In part II of this assignment, we continue to outline various business aspects of our lemonade stand.   As you continue to learn new concepts in this course, you have seen how a lemonade stand can help us understand and apply these concepts.  In Part II of your lemonade stand we will incorporate concepts from previous weeks and apply these to your newly created company.


In week 3, you created a lemonade stand that you opened in your local neighborhood; you created a name, developed a mission statement, outlined a CSR plan, and picked a pricing strategy for this new company. This week you will continue to develop your idea by writing an informal business report that will share your plans with a potential business investor.   A report template is available in Doc Sharing to guide you through formatting of this assignment; however, the main prompts you should address in the report include:

  • Branding strategy.  In Part I, you decided part of the brand when you developed your pricing strategy.   Continue with the other parts of the marketing mix (Place, Promotion, and Product), and discuss how the lemonade stand should be branded utilizing this marketing mix (Chapter 14).
  • Opportunities for new locations.  Your stand in your neighborhood has been very successful and you are considering expanding operations.   In doing so, you will need to outline some criteria for potential new locations (Chapter 15).
  • Promotion plans.  You have a $ 10,000 budget to promote your stand in the local community.  Please outline two or three ways you could promote this business (please include costs involved in these promotions) (Chapter 16).
  • Employee Training.  You have hired several people to run your lemonade stand, as you simply are too involved in the strategic aspects of the business.   As such, you have seen sales drop.   What are some ways you can motivate your employees to improve sales?  (Chapter 10)


Once you have considered the points above, please provide responses and explanations using the template provided in Doc Sharing (titled “Lemonade Stand Informal Business Report”).  Utilize your textbook and apply the lessons we have learned in previous weeks to develop and support your plans.  By offering support and developing your response, you must provide examples, elaboration, or justification, often in the form of information gathered from your textbook.  When integrating support from your textbook, be sure to use APA style to provide in-text citations within the paragraph and a full end reference on a separate Reference Page after the Business Plan.  Examples of APA formatting are included in the template.

You are to write roughly 500 – 750 words in answering all points posted above for your Lemonade Stand.

This informal business report will be evaluated on how well you apply the concepts that are detailed in the textbook to a practical idea.   In order to receive the highest grade, it is required that you review the textbook and cite specific areas of the text in your responses (taking care in citing these properly in APA style).  Additionally, while this is not an English class and while the content of your ideas is most important, grammar and sentence structure will account for a portion of your report grade.  Please be sure to write well-developed responses in complete sentence and paragraph format.

Note:  For this assignment and other college writing assignments, please note that when you reference or cite a text, if you use words that are directly from a source, they must be in quotations and cited. If you are just referencing them and have changed the words, a citation is still required.  One final point, when writing anything in college, you must adhere to the 80/20 rule: 80% of the papers should be in your own words, while 20% make up any citations you may add.  Violation of this rule could result in a zero for the assignment.

Grading Rubric

Grading Rubric: Category Points Description
Criteria/Creativity 30 Demonstrates a strong grasp of the prompts by fully addressing required components with creativity, insight, and logical application.
Understanding 50 Demonstrates understanding of the course content by applying concepts from the lectures and text and showing citations from the text when addressing the prompts.  The report clearly explains business plans to an investor as the audience.
Execution 20 Responses follow a clear purpose and are written succinctly using strong organization, development, and proper grammar.  Citations and a Reference Page are correctly formatted using APA style.  Word count for the business report should be between 500 – 750 words (not including the Reference Page or template information).
Total 100 A quality assignment will meet or exceed all of the above requirements.

BUSN 115 Week 2 Quiz Latest-DeVry

Question 1:(TCO 1) A(n) _____ is a framework of how a business intends to generate revenue.

  • business model
  • strategic management tool
  • profitability analysis
  • competitive advantage
  • entrepreneurial mindset

Question 2: (TCO 1) Which of the following statements is true regarding business mindset?

  • It involves seeing the business from the outside in.
  • It is incompatible with corporate responsibility.
  • It involves appreciating the challenges a company faces in satisfying customer needs.
  • It involves acknowledging that businesses always benefit society.
  • It involves ignoring one’s customer experiences.

Question 3. (TCO 1) Which of the following positions would be responsible for establishing the long-term financial goals of the company, investing its funds and raising capital for the business?

  • Cash manager
  • Internal auditor
  • Chief information officer
  • Forensic accountant
  • Treasurer

Question 4. (TCO 1) Which of the following is a characteristic feature of economic contraction?

  • Decreased unemployment rates
  • Decreased consumer spending
  • Increased income
  • Increased employment
  • Increased demand

Question 5. (TCO 1) _____ is a steady rise in the average prices of goods and services throughout the economy.

  • Recession
  • Depression
  • Deflation
  • Inflation
  • Arbitration

Question 6. (TCO 1) _____ taxes are levied on earnings of individuals to help fund Social Security, Medicare, and unemployment compensation.

  • Excise
  • Payroll
  • Sales
  • Income
  • Property

Question 7. (TCO 1) _____ intelligence involves reasoning, problem solving, memorization, and other rational skills.

  • Cognitive
  • Emotional
  • Social
  • Collaborative
  • Networking

Question 8. (TCO 1) The overall plan might be supported at the next level down by such plans as a research and development plan, a manufacturing plan, and a marketing plan. Such functional plans are called _____ plans.

  • Appraisal
  • Strategic
  • Contingency
  • Tactical
  • Corporate

Question 9. (TCO 1) The first step in managing organizational change is _____.

  • monitoring continued progress of the change effort
  • identifying the need for change
  • reinforcing the changed behavior
  • analyzing the forces acting against the change
  • choosing the technique to be used in instituting the change

Question 10. (TCO 2) _____ limit the amount of particular goods that countries allow to be imported during a given year.

  • Import subsidies
  • Embargoes
  • Import quotas
  • Import tariffs
  • Restrictive import standards

Question 11. (TCO 2) The North American Free Trade Agreement (NAFTA) was formed by the United States, Canada, and _____.

  • Costa Rica
  • Jamaica
  • Cuba
  • Mexico
  • Honduras

Question 12. (TCO 2) Transparency International is a(n) _____.

  • accounting agency that promotes the use of unified accounting systems across the world
  • watchdog group that works to reduce business-government corruption around the world
  • agency that works toward implementing protectionist regimes across the globe
  • agency of the United Nations that is formed to mediate international negotiations
  • agency of the United Nations that is formed to investigate transparency issues in international trade

Question 13. (TCO 2) _____ are the principles and standards of moral behavior that are accepted by society as right versus wrong.

  • Mandates
  • Ethics
  • Business mindset
  • Etiquette
  • Philanthropy

Question 14. (TCO 2) Which of the following is an example of whistle-blowing?

  • An employee discloses confidential information about the company to a rival firm for personal gain.
  • An employee suggests some process changes to his manager that he claims will increase the productivity of the team.
  • An employee avoids taking ownership of his mistakes by blaming it on his coworkers.
  • An employee informs the manager that some of his team members are misusing confidential customer details from the company database.
  • An employee who is unsatisfied with his performance appraisal requests his manager for a re-evaluation of his performance.

Question 15. (TCO 2) Which of the following statements is true regarding ethical decision making?

  • When an employee is unable to make a decision because more than one side of an issue can be supported with valid arguments, it is called an ethical lapse.
  • The disclosure of information by a company insider that exposes unethical behavior by others within the organization is called an ethical lapse.
  • Stakeholders’ needs often conflict, requiring managers to make tough decisions about resource allocation.
  • Making objective decisions will lead to ethical lapses.
  • When the question of what is right and what is wrong is clear, ethical decisions are easy to implement.

BUSN 115 Week 4 Quiz Latest-DeVry

Question 1. (TCO 3) Which of the following is true about a small business?

  • A small business is one that employs between 500 to 1000 employees.
  • A small business is usually funded by personal lines of credit and not through bank loans and microlenders.
  • A small business is one that is not dominant in its field.
  • A small firm usually curtails the freedom to innovate.
  • A small firm avoids risks that larger firms are willing to take.

Question 2. (TCO 3) Barbara owns a small florist shop that employs a couple of part-time floral designers. She doesn’t expect her business to grow much, but it provides her with a comfortable income and she enjoys what she does. Barbara’s business would be described as a _____.

  • mid-size enterprise
  • retail business
  • lifestyle business
  • high-growth venture
  • service business

Question 3. (TCO 3) TechPoint, a technical writing and business documentation firm, finds it difficult to handle its training requirements. The company forms a one-year contract with Impact Inc., a language training firm, to conduct training and refresher courses for their employees. This is an example of _____.

  • Downsizing
  • Outsourcing
  • vertical integration
  • market penetration
  • diversification

Question 4. (TCO 3) Five college graduates decide to open a laundry service company. They import six commercial washing machines from Italy to set up a factory. In this case, the commercial washing machines are best referred to as a(n) _____.

  • capital item
  • shopping product
  • expense item
  • convenience product
  • specialty product

Question 5. (TCO 3) The introductory stage will be followed by a _____ stage for a successful product.

  • Maturity
  • Research
  • Saturation
  • Growth
  • Infiltration

Question 6. (TCO 3) An organization decides to use crowdsourcing in its new product development process. Crowdsourcing will be used during the _____ stage of product development.

  • business analysis
  • idea generation
  • idea screening
  • test marketing
  • commercialization

Question 7. (TCO 4) Consumer purchasing differs from organizational purchasing in that consumer purchasing _____.

  • is influenced more by subconscious and emotional factors
  • follows a formal buying process
  • has greater complexity in product usage
  • involves closer relationships between buyers and sellers
  • has a greater emphasis on economic payback

Question 8. (TCO 4) _____ refers to the increase in the value of a product with the number of customers who use it.

  • Cognitive dissonance
  • Possession utility
  • Network effect
  • Positioning
  • Form utility

Question 9. (TCO 4) Selling existing products to new markets is called _____.

  • market development
  • product development
  • market segmentation
  • market penetration
  • vertical integration

Question 10. (TCO 4) Wholesalers differ from retailers in that wholesalers _____.

  • sell products to organizational customers
  • are marketing intermediaries
  • primarily sell products to consumers for personal use
  • cannot sell products to consumers for personal use
  • create place utility and time utility

Question 11. (TCO 4) AMS Technologies, a computer hardware reseller, purchases computer components from leading manufacturers and builds fully operational personal computer systems customized for specific consumer requirements, such as nonlinear video editing capabilities. The firm sells its products to various companies and educational institutions. AMS Technologies belongs to which of the following class of intermediaries?

  • Retail outlet
  • Drop shippers
  • Manufacturers’ representatives
  • System integrators
  • Specialty stores

Question 12. (TCO 4) Producers rely on a class of intermediaries called value-added resellers (VARs) to assist with which of the following functions?

  • Transport the goods from the producer to the retail outlets
  • Assist with advertising, in-store displays, and other promotional efforts
  • Provide market information
  • Divide bulk quantities into smaller packages
  • Complete or customize solutions for customers

Question 13. (TCO 4) FunLearning Inc. is an American manufacturer of science kits and build-it toys for children between 3 and 12 years of age. The firm uses organic and eco-friendly policies. It invests a lot of money in advertisements aimed at increasing its brand awareness. The advertisements encourage customers to ask local retailers for FunLearning toys. In this example, FunLearning Inc. uses which of the following promotional strategies?

  • Operations strategy
  • Digital strategy
  • Pull strategy
  • Push strategy
  • Pricing strategy

Question 14. (TCO 4) In _____, behaviorally targeted ads follow users even as they move on to other websites.

  • attack ads
  • advocacy advertising
  • cooperative advertising
  • remarketing
  • search engine marketing

Question 15. (TCO 4) Institutional advertisements that present a company’s point of view on public issues, such as education or healthcare, are known as _____ advertising.

  • Product
  • Comparative
  • Cooperative
  • Advocacy
  • consultative

BUSN 115 Week 6 Quiz Latest-DeVry

Question 1. (TCO 5) A diagram that shows how employees and tasks are grouped and where the lines of communication and authority flow is called a(n)_____.

  • positional depiction
  • matrix structure
  • network structure
  • organization chart
  • functional chart

Question 2. (TCO 5) Which of the following chain-of-command systems was developed to address the need to combine specialization with management control?

  • Line organization
  • Line-and-staff organization
  • Agile organization
  • Formal organization
  • Informal organization

Question 3. (TCO 5) _____ are those activities in which a company excels and has the potential to create competitive advantages.

  • Core competencies
  • Span of management
  • Cost leadership
  • Economies of scale
  • Value chain

Question 4. (TCO 5) Ace Inc., an American multinational computer software company, has a large number of hierarchical levels. Each manager is responsible for a few employees and maintains a tight control on them. At Ace Inc., the time taken to make decisions is very high, as each decision needs to go through numerous management layers. Which of the following statements is true about the organizational structure of Ace Inc.?

  • Ace Inc. has a narrow span of management.
  • Ace Inc. is a flat organization.
  • Ace Inc. lacks work specialization.
  • Ace Inc. is a decentralized organization.
  • Ace Inc. encourages employees to form self-managed teams.

Question 5. (TCO 5) Kelly, who had recently joined an organization, participates in all corporate events because she wants to be accepted as a friend by her coworkers. According to David McClelland’s three-needs theory, this desire is known as _____.

  • need for power
  • need for achievement
  • need for self-esteem
  • need for affiliation
  • need for security

Question 6. (TCO 5) Which of the following theorists developed the three-needs theory of motivation that highlights needs for power, affiliation, and achievement?

  • Douglas McGregor
  • Abraham Maslow
  • David McClelland
  • Frederick W. Taylor
  • Frederick Herzberg

Question 7. (TCO 5) _____ connects an employee’s efforts to the outcome he or she thinks will result from those efforts.

  • Maslow’s hierarchy
  • Herzberg’s two-factor theory
  • David McClelland’s three needs theory
  • Expectancy theory
  • Equity theory

Question 8. (TCO 5) _____ refers to the idea that carefully designed performance targets and aims can motivate employees to higher performance.

  • Goal-setting theory
  • Equity theory
  • Herzberg’s two-factor theory
  • David McClelland’s three-needs theory
  • Expectancy theory

Question 9. (TCO 5) Which of the following statements is true about management by objectives?

  • It suggests that employee satisfaction depends on the perceived ratio of inputs to outputs.
  • It has not been validated by experimental research.
  • It reduces employee involvement in goal setting and decision making.
  • It reduces employee stress by removing specific goals and targets.
  • It ensures that employees’ activities are directly linked to achieving the organization’s long-term goals.

Question 10. (TCO 5) The process of attracting appropriate applicants for an organization’s jobs is known as _____.

  • Delayering
  • Recruiting
  • Positioning
  • Downsizing
  • Onboarding

Question 11. (TCO 5) Which of the following acts prohibits any form or testing that can be construed as a pre-employment medical examination?

  • The Taft-Hartley Act
  • The Landrum-Griffin Act
  • The Wagner Act
  • Americans with Disabilities Act
  • Fair Labor Standards Act

Question 12. (TCO 6) The sequence of activities that takes the longest time from start to finish in a PERT diagram is called the _____ path.

  • External
  • Lagging
  • Minor
  • Critical
  • Buffered

Question 13. (TCO 6) _____ refers to the creation of a unique good or service for each customer.

  • Mass production
  • Batch production
  • Customized production
  • Mass customization
  • Standard production

Question 14. (TCO 6) _____ refers to the creation of identical goods or services in large quantities.

  • Mass customization
  • Batch-of-one production
  • Mass production
  • Customized production
  • Mass personalization

Question 15. (TCO 6) Dell Computers allows customers to place orders online. The company produces major parts using bulk production and allows customers to personalize such features as software, color, memory size, and screen size. This type of manufacturing is an example of _____.

  • mass customization
  • mass production
  • customized production
  • mass manufacturing
  • batch-of-one production